World Class Dentistry Gets Its Own Nonsurgical Face-Lift, Rebranding Itself and Reflecting a New Generation While Continuing to Serve Sarasota Community

Feb 19, 2020

SARASOTA, Fla., February 19, 2020—World Class Dentistry, Sarasota’s headquarters for life-changing restorative cosmetic, implant, and laser dentistry, announced today that they are rebranding after 33 years. The company has redesigned their logo and rebranded themselves to reflect the innovation and quality service they provide while also welcoming in a new generation to the practice. This change encapsulates their continued mission of serving the community and providing patients with cutting-edge dental care and the latest in facial rejuvenation techniques.

Since 1987, residents of Sarasota have counted on World Class Dentistry for unsurpassed dental mastery. One hundred percent locally owned and operated, the husband-and-wife team of Dr. Jill Morris and Dr. Burr Bakke have put customer satisfaction along with continuing education for themselves and the most current methodologies and procedures to the fore. The practice was established with the understanding that when teeth are healthy and in peak form, clients feel better all around. Dr. Morris is one of only 450 dentists worldwide to achieve accreditation status with the American Academy of Cosmetic Dentistry, is a fellow of the International Academy of Dental Facial Esthetics, entered the Dental Hall of Fame in 2000, and trains dentists and other health care professionals in live patient-care courses in the techniques of cosmetic dentistry, neuromuscular dentistry, full mouth reconstruction, facial and dental lasers, Botox®, and dermal fillers. She is also holistically certified in the safe removal of mercury fillings. With over 35 years of experience, Dr. Bakke does all aspects of surgery including implants, sinus grafts, bone grafts, and gum surgeries; he also restores implants to correct neuromuscular bite position. Together, they offer their patients a unique service by combining years of talent and expertise all under one roof and the uniting of their training in various fields of dentistry has allowed them to treat patients comprehensively for a better life and health.

While other dental practices focus on one aspect or another, World Class Dentistry and its state-of-the-art facilities eliminate the need to visit multiple locations to receive care. Throughout the years, return patients have been able to hold the husband-and-wife team accountable for their work, enabling them to see trends in the longevity of their accomplishments. To celebrate its ever-expanding offerings, the practice is rebranding its signage, packaging, and design as well as giving its logo a facial rejuvenation of its own. Even the building colors have gone from white to gray. The updated look is a nod to the next generation joining the practice and its aim to continue to have long-term relationships with patients while still delivering long-lasting excellent dentistry.

“We are rebranding our dental practice at this time because our second-generation family members are entering the practice,” says Dr. Morris. “One son runs our on-site dental laboratory, another son graduates soon as a dentist with advanced training in implantology and surgeries involving implants, and our daughter received her dental technology degree several years ago and is now entering dental school. They have a passion for detail and the excellence we have been able to deliver year after year. Additionally, we have brought in a new dentist, Dr. Dixie Jernigan, to expand our services for our patients as she performs child orthotropic orthodontics. She also treats sleep apnea and TMJ in adult patients and is trained in twilight laser therapy to treat gum disease and failing implants.”

The practice credits its success to the continuing education of Dr. Morris and Dr. Bakke along with Dr. Dixie Jernigan, who offers holistic dentistry, orthodontics, and laser-assisted root canals and gum treatment, with the goal of what is best for the patient. The practice has its own on-site dental laboratory with master technicians who have a passion for delivering the best that dentistry can offer and the company invests in unsurpassed technology and has recently added three new lasers and a second-generation CAT scan.

“With so many private dental practices being bought out by big corporations, private practice family-owned dental practices are becoming rare,” says Dr. Morris. “We do not answer to stock investors who are only interested in profit and big-volume patient loads. Instead, we put all the focus on our clients and their care.”

In addition to dental procedures, World Class Dentistry also offers nonsurgical face-lifts, anti-aging treatments and skincare, and All-on-4 dental implants. Dr. Morris and Dr. Bakke take great pride in giving back to their community.

In an age where consumers can order goods and services directly to their door, the family dentist and the latest in anti-aging and facial aesthetics is something that should be equally convenient and accessible. Family-owned World Class Dentistry supplements the convenience of its location with one-on-one service and individualized care that can only be provided by a local with hard-won expertise. It’s these qualities that should carry the practice on to another 33 years and beyond.

For more information, please visit, email [email protected], or call 941-451-5543.


About World Class Dentistry

Dr. Jill Morris opened the doors to World Class Dentistry in 1987. She and her husband, Dr. Burr Bakke, have 60 years of combined talent and expertise. With advanced training and the latest equipment, the doctors are leaders in the field and teach many pioneering techniques. The team at World Class Dentistry can comprehensively treat a patient with a multitude of issues at the Sarasota facility, which maintains quality control and streamlines treatment. With a focus on individualized patient care and connection, the doctors and their on-site dental laboratory technician offer implant surgery, cosmetic dentistry, orthodontics, biological dentistry, and more.

Located at 3951 Swift Road in Sarasota, World Class Dentistry is one of only a small number of area practices that have a Chairside Economical Restoration of Esthetic Ceramic (CEREC)®, which is a machine that enables the doctors to fabricate and place exceptional restorations right in their office. For more information, visit or call 941-451-5543.